Marketing

Service Overview

At MetaSol, marketing isn’t just about visibility — it’s about measurable impact. In a digital-first world, we help brands cut through the noise with data-driven strategies, intelligent automation, and compelling content. Whether you're looking to boost awareness, generate leads, or retain loyal customers, we craft custom campaigns that align with your business goals and audience behavior.

We blend creativity with analytics, leveraging the latest tools in digital marketing, SEO, advertising, and social media to elevate your brand and deliver sustainable growth.

Our Expertise:

Digital Marketing Strategy:

Success begins with a clear strategy. We work closely with you to define your goals, map your audience journey, and create an integrated marketing plan tailored to your brand.

What We Deliver:
• Target Market and Persona Development
• Channel Planning and Budgeting
• Full-Funnel Strategy: Awareness → Conversion → Retention
• Competitor and Industry Analysis
• Marketing KPI Design and ROI Tracking

Your brand isn’t generic — your strategy shouldn’t be either.

Search Engine Optimization (SEO):

We help your business rank where it matters — on page one. Our SEO approach focuses on long-term visibility, technical health, and content authority.

Core Services:
• Technical SEO (Site Audit, Page Speed, Schema Markup)
• On-page Optimization (Meta Tags, Headings, Content Structure)
• Off-page SEO (Backlinks, Citations, Authority Building)
• Keyword Research and Content Strategy
• SEO Analytics and Reporting (Google Search Console, SEMrush)

We don’t just chase rankings — we build them.

Social Media Marketing (SMM):

We turn your social platforms into growth engines. From organic engagement to paid amplification, we manage your presence to build communities, not just impressions.

Platforms We Work With:
• Facebook, Instagram, LinkedIn, Twitter (X), TikTok, YouTube
• Content Calendar and Creative Asset Planning
• Reels, Stories, Carousels, Short-form Video
• Hashtag and Trend Optimization
• Social Listening and Audience Engagement
• Performance Tracking with Meta Business Suite and LinkedIn Insights

Your voice, amplified — where your audience already lives.

Performance Marketing & Paid Ads:

We run targeted ad campaigns that drive conversions, not just clicks. Every dollar is tracked, every ad is optimized, and every result is measured.

Channels and Tools:
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads for B2B Targeting
• Retargeting & Lookalike Campaigns
• A/B Testing, Pixel Setup, and Conversion Optimization
• Real-Time Dashboards and Weekly Reports

We optimize for outcomes — not ad spend.

Email Marketing and Automation:

We craft email workflows that nurture leads, recover carts, and re-engage customers. Our automation ensures you're always reaching the right person at the right time.

Features:
• Welcome Series, Product Drip Campaigns
• Lead Nurturing and Segmentation
• Abandoned Cart and Re-Engagement
• A/B Testing and Behavioral Triggers
• Tools: Mailchimp, Klaviyo, HubSpot, ActiveCampaign

Personalized, timely communication that feels human — but scales effortlessly.

Content Marketing:

Content builds trust, drives traffic, and powers conversions. We create strategic content that aligns with SEO, educates your audience, and fuels your campaigns.

What We Create:
• Blogs, Articles, Case Studies
• Video Scripts, Reels, and Explainers
• Ebooks, Infographics, and Whitepapers
• Web and Landing Page Copy
• Brand Voice Guidelines and Messaging

We don’t just create content — we create value.

Analytics and Reporting:

We believe in marketing that speaks in metrics. We provide detailed reporting on every campaign, helping you understand what's working, what’s not, and what’s next.

Tools We Use:
• Google Analytics 4 (GA4)
• Tag Manager and Conversion Tracking
• Looker Studio Dashboards
• CRM & Attribution Integration (HubSpot, Salesforce)
• ROI, CAC, LTV, and Engagement Metrics

Every decision backed by data — not guesswork.

Marketing Technology (MarTech) Stack Consulting:

We help you build and integrate the right marketing technology ecosystem — from CRM to automation, analytics, and personalization tools.

Platforms We Recommend and Work With:
• CRM: HubSpot, Zoho, Salesforce
• Automation: Zapier, Make (Integromat), Tray.io
• Campaign Management: Mailchimp, Hootsuite, Buffer
• Analytics: GA4, Hotjar, Crazy Egg, Mixpanel

The right tools. The right workflows. Maximum efficiency.

Training and Brand Enablement:

We empower your internal teams to execute marketing strategies confidently. Whether you're building an in-house team or refining an existing one, we provide the knowledge and tools to succeed.

Training Areas:
• Social Media Management
• Content Calendar Planning
• SEO Basics and Tools
• Google Ads and Meta Ads Management
• Email Campaign Execution

Build a culture of marketing excellence — internally and externally.

At MetaSol, we don’t just run campaigns — we build marketing systems that scale with your business. Whether you’re launching a product, growing a startup, or repositioning your brand, we partner with you to turn strategy into performance. Let’s make your brand unforgettable — together.